What Do Search Engine Optimization Specialists Do?

Search engine optimization specialists utilize their knowledge of web marketing to enhance a website’s performance, often working alongside members of an inbound marketing team.

Braden Becker, an SEO Specialist from HubSpot, discusses his journey and provides helpful advice for anyone interested in search engine optimization as a career choice.

Education Requirements

Educational requirements for search engine optimization specialists vary, with postsecondary degrees often being the starting point. Majoring in areas like information technology, communications or marketing provides a strong basis for working in this industry – these degrees typically cover topics such as web development, data analysis and marketing strategy among others.

Coding or programming experience is also crucial, since SEO specialists must be familiar with various computer hardware platforms and operating systems as well as various programming languages like CSS and HTML. Furthermore, search engines constantly change their algorithms which necessitate a strong grasp of how to modify websites for improved ranking.

Take online courses as another means of expanding your knowledge about this career field. There are countless free and low-cost options that can quickly bring beginners up-to-speed; guides are readily available online that teach how to optimize websites using free tools; it may also be beneficial to build sites from the inside out in order to gain more of a grasp of how they function.

Employers typically seek candidates with at least a bachelor’s degree in their desired field, as the knowledge and skills gained can help build an impressive portfolio of work and references. However, given that many industries move rapidly forward at lightning-speed, on-the-job training may often outshone formal education requirements.

Career as a Search Engine Optimization specialist is both challenging and financially rewarding. Successful candidates must possess both technical knowledge as well as marketing understanding of this industry – those who have managed to land on the first page of search results as an indicator of this is being successful at this role.

Experience Requirements

Search engine optimization requires experience to succeed at it; its complexity demands skillful execution. Working in digital marketing or web development will provide valuable experience. In order to excel as a search engine optimization specialist, one needs the ability to develop, implement, analyze digital marketing campaigns; have knowledge of web analytics tools like Webtrends; as well as possess coding expertise. Many SEO specialists work in marketing agencies where they collaborate with teams of copywriters and graphic designers in creating effective collateral for clients.

Staying current with Google’s algorithm updates is another essential skill for an SEO specialist, and keeping up with them requires constant training and retraining in accordance with how major search engines rank websites such as Bing or Yahoo are evolving their algorithms.

SEO professionals also need to produce content for websites in a manner that satisfies search engines’ organic requirements for organic content. These requirements involve possessing a deep knowledge of keywords, as well as using them in ways that are both natural and relevant to the search page being explored. Content produced by an SEO specialist often needs to be linked with other pages on the Internet; this requires considerable research and link building efforts. SEO specialists also need to provide technical support for client websites by researching and troubleshooting issues like poor site speed, indexing issues and mobile compatibility issues, while making sure it is properly crawled by search engines such as Google.

Skills Requirements

Search engine optimization specialists must possess a wide array of skills. Their responsibilities include analyzing data and developing SEO strategies that will increase the search engine rankings of their clients’ websites, using various tools to track results as they work and successfully communicating with both clients and colleagues.

As online searches evolve quickly, search engine optimization requires ongoing updates and strategies in order to stay competitive. One effective way of staying ahead is attending workshops and conferences that offer valuable industry updates and provide access to other professionals in the field.

Search engine optimization specialists must not only be experts at SEO but also creative and critical thinkers. Their job involves making sure digital content meets search engines’ criteria in terms of relevancy and authenticity – something which may prove challenging given that search engines use secretive mechanisms for ranking content; however, by adhering to best practices SEO specialists can produce high-quality pieces which receive maximum visibility in search engine results.

SEO specialists must also have the ability to lead projects and teams of people effectively. They often need to collaborate with members of a company’s marketing team such as social media specialists, PPC managers and web designers; making this an excellent career option for individuals interested in digital marketing.

Search engine optimization specialists must also be adept at understanding their clients’ business objectives and translating these into an SEO strategy. This involves making sure the website meets the needs of its target audience through extensive keyword research; this may take time, so SEO specialists need to stay abreast of current trends while having strong communication skills as they may be expected to provide regular reports to clients.


Search engine optimization specialists typically earn salaries between $50,000 and $75,000. Their exact earnings depend upon experience level, location and other considerations; typically higher salaries can be expected if they hold either a bachelor’s degree or have more than a year of professional work experience.

Search engine optimization specialists may also qualify for overtime pay. This additional income source can help them maximize their income, though this amount varies based on each employer – it’s best to check beforehand!

Search engine optimization specialists must stay abreast of current digital marketing trends to stay competitive, particularly given that Google’s algorithms change frequently, necessitating them to implement new techniques to stay ahead of these shifts and inform clients what these developments entail for their online presence. Communication with clients regarding these alterations and potential implications should also take place at regular intervals.

Search engine optimization specialists must also foster good working relationships with other members of the team, such as web designers and social media managers, so as to coordinate efforts and meet client goals efficiently. In addition, SEO specialists may be responsible for designing a website and formulating an SEO content strategy as part of their duties – an element which takes much time and dedication.

Search engine optimization (SEO) is an essential element of digital marketing and is crucial to the success of any business. SEO careers offer exciting challenges with plenty of room for advancement. Search engine optimization (SEO) also serves as an ideal career option for creative types who enjoy both creative and analytical tasks as well as individuals interested in public speaking or professional business consulting services.