What is Search Engine Optimization?

search engine optimization was ist das

Google’s primary mission is to deliver users relevant search results. It does this by reviewing page content to assess if they contain information relevant to a search query, taking into account factors like keyword matching, page content quality, link building strategies and conversion rate optimization – these all play into Google’s ranking algorithm and how rankings work.


No matter your experience level in SEO, there are some fundamental principles you should understand. Search engines strive to give users the best experience, so they use a set of criteria to determine what pages appear on search engine results pages (SERP).

Google uses an algorithm that analyzes various signals and factors to identify pages most pertinent to a search query. They take into account topics, keywords, authority of websites as well as quality content usability as factors in their evaluation process.

SEO’s most crucial task lies in making sure the pages on your site are relevant to queries from search engines, so focus on keywords people are using to locate your product or service and optimize content specifically around them.

Keyword research and selection is the cornerstone of SEO, but to truly maximize results you must ensure the keywords are utilized appropriately on your website. There are various tools available for keyword research like Moz, SEMrush and Ahrefs which you can use to do keyword analysis.

Use tools such as Google AdWords Keyword Planner or WordStream for in-depth keyword analysis, giving you a better idea of which terms people are searching and how often. This will give you an accurate picture of their popularity among potential target keywords.

Search engine optimization depends on a number of other elements, which vary depending on which search engines you utilize. An effective SEO strategy typically prioritizes both on-page factors such as page content and off-page factors like links.

On-page SEO factors involve making sure that each of your pages are well organized and include relevant keywords in the title, URL and headers to make them easily indexed by search engines. In addition, an XML sitemap should also be created so search engines can more quickly index it.


Content creation is an essential element of SEO, and creating high-quality material specifically targeted towards search engines can help increase website rankings and make the user experience better – two keys elements essential to driving conversions.

Optimizing content requires crafting it so it meets both human readers and search engine robots’ criteria, including adding keywords, using heading tags, and writing in an understandable fashion.

Use Title Tag and Meta Descriptions: Search engines like Google place significant importance on titles and meta descriptions; therefore it is vital that these components of a page are written as effectively as possible. A title tag with no more than 70 characters should suffice in drawing visitors’ attention while a meta description containing no more than 160 characters should work best to deliver search results.

Make Your Keywords Simple and Unique: Avoid keyword stuffing, which involves including too many similar terms in your content over and over again. Doing this may cause your page to be flagged as spam and result in lower search engine rankings.

Add Alt Text for Images: Including an appropriate description for an image can enhance both user experience and search engine rankings, helping both visitors to your site as well as search engines rank it better. This can be accomplished either by including HTML in your code for each picture or by using free tools like Data Highlighter.

Structured Data: Structured data provides search engines with an easier time understanding your pages’ content, which in turn allows it to present it more clearly within search results pages and help draw customers towards your business over time. By employing structured data techniques on your pages, search engines are better equipped to present eye-catching results which could attract the right customers for you and allow your company to grow further over time.

Break Up Your Topic With Subheadings: Whether writing about an obscure subject matter or creating an easy-to-read list, subheadings can be invaluable tools in organizing the content and making keywords stand out more prominently.

Build Inbound Links: Incorporating inbound links into your content will boost its search engine rankings while encouraging other websites to link back. A strong link building strategy should allow you to achieve this. Adding these inbound links will encourage other websites to link back as well.

Link building

Link building is an integral component of search engine optimization (SEO), helping your site rank higher in search engines, drive more traffic, and increase brand recognition.

Step one of any successful link building campaign should be setting goals. Whether your aim is to boost search engine rankings, boost organic traffic or establish yourself as an industry expert, setting clear objectives will keep your efforts on track and measure their success more easily.

Search engines place great importance on links when ranking pages on their SERPs, as search engines use them to assess authority and relevance of websites. As such, link building remains a crucial aspect of SEO strategies nearly two decades after PageRank first became part of SEO strategy.

Although there are various methods for building links, the most efficient are natural and organic ones. This means avoiding buying links or engaging in manipulative tactics (commonly known as black-hat SEO). Instead, try earning them by creating content and sharing it across relevant websites.

If you want to attract high-quality links for your site, the key to doing it successfully lies in creating quality and informative content. This will allow for organic link generation from other websites as people tend to link more easily with informational pages than commercial ones.

However, it’s important to keep in mind that earning links doesn’t happen instantly – it takes time and patience. Furthermore, to avoid wasting time creating link profiles without any value, finding a partner who can help create strong and sustainable link profiles that support SEO efforts over time is key.

There are plenty of resources available to you that can assist in this process, one being Authority Builders – a company which specializes in creating high-quality links for your website using white label link building techniques tailored specifically to suit your requirements. Their website contains more information regarding their services and pricing structures.

Conversion rate optimization

No matter your industry, conversion rate optimization can help convert traffic into sales. Its main aim is increasing the number of people who complete desired actions on your website – such as signing up for your newsletter or purchasing something.

Conversion rate optimization involves extensive experimentation to maximize conversions from your traffic. Furthermore, CRO provides insight into customer preferences and behaviors so you can provide customers with relevant content and offers.

First, determine which metrics you intend to optimize and collect visitor information. This data will allow you to identify which parts of your website are performing well while others require some attention.

Once you have the data in hand, it’s time to implement CRO. This can be accomplished using tools such as Google Analytics or by conducting A/B tests on your website.

Another key consideration should be what type of content you’re publishing. The more relevant and valuable this is, the higher your odds are of ranking highly in search engines.

Avoid duplicate content on your website to ensure search engines rank it more appropriately. Search engines could get confused and rank your page lower than necessary, which will ultimately affect its SEO rankings.

Finally, you should strive to enhance the user experience (UX). Doing this will reduce any obstacles that might prevent customers from making a purchase and make their shopping experience more pleasurable.

Start by identifying pages with high traffic volumes or conversion rates – these areas allow for immediate action that yield significant results.

If you sell clothing, it would be wise to begin by prioritizing your highest converting product pages or landing pages for top selling products. If they are underperforming as anticipated, addressing those issues could have an enormously positive effect on your business.