What Is Search Engine Optimization (SEO)?

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which of the following best describes search engine optimization

Search engine optimization (SEO) is the practice of increasing both the quantity and quality of traffic to a website via search engines, to achieve competitive advantage. SEO requires both time and dedication in order to be successful.

SEO is essential to business websites as it drives non-paid, organic traffic from search engines, increases brand recognition and can even lead to additional sales opportunities.


Keywords are words or phrases people enter into search engines in order to locate content relevant to them. Keywords are an essential component of SEO strategies; without them you simply cannot optimize your website effectively.

Customer journey maps can be vital to understanding the entire customer experience, helping you create content that resonates with different stages of the buying cycle and engage your target audience at each one. They may even lead to new content ideas which can increase visitor numbers on your website.

There are three primary keywords you need to be familiar with: informational, navigational and commercial. Each has their own set of benefits for both you and your business.

An informational keyword allows you to target those interested in learning more about a certain topic. They’re most effective used during the early stages of a customer journey when someone is still doing research and gathering info – they make for good keywords in listicles, how-to articles or comparison pieces.

Attention should also be paid to navigational keywords, which people use when looking for specific products or company websites. They can often become invaluable sources of organic traffic when the company or product in question has gained prominence over time.

Commercial keywords are used when someone wants to make a purchase or take some other kind of action online. While these types of terms can be more difficult to rank for than informational or navigational ones, when used appropriately they can provide great sources of conversions and lead to increased sales.

Long-tail keywords should also be understood, as they provide more specific intent of what people are searching for than head terms do.

Google’s Keyword Difficulty score shows this effect; it compares long-tail variations with their most popular form to see which keyword difficulty score applies more directly.

By employing relevant keywords on your website, it will increase its likelihood of appearing on Google’s first page – this can make all the difference between being seen and actually becoming customers.


Content is any material on a website, from blog posts and videos to product recommendations and customer searches. Customers use content when looking for something specific while search engines evaluate it when ranking sites.

Content creation is one of the key strategies to improving rankings and gaining new visitors for your website. Always strive to provide useful, engaging, and pertinent information.

Content can take many forms, from text-based articles and images, video and podcasts, all designed to inform, entertain and persuade.

Content that delivers the optimal user experience and drives traffic is composed using SEO strategies such as keyword research, optimized title tags and meta descriptions, mobile responsive design features and content designed for smartphones.

Make sure that you employ appropriate SEO practices with your images to maximize search engine visibility and engagement on your site. By including keywords in image titles, file names and captions – which help boost SEO – these images can boost engagement with the viewer and raise search engine ranking results.

For optimal results, take advantage of Google’s image SEO best practices by including keywords in image file names and captions containing images online. This will allow searchers to more quickly locate your content amongst all of those available online and increase the chance that they’ll click through to your website from search results pages.

Finally, it’s essential that your website is fully optimized for both mobile and desktop users, making sure all pages load quickly while being free from broken links or other issues.

Content that resonates best with your target audience varies between businesses; however, certain practices should always be included as part of an SEO strategy such as following Google’s image SEO best practices or optimizing for mobile.


Links are an essential component of search engine optimization (SEO). They allow users to quickly access documents by simply clicking or tapping them, making web navigation simpler for everyone. Furthermore, links enable search engines to identify pages for indexing.

As such, they form the cornerstone of SEO’s primary goal: helping search engines deliver more relevant results to users. One effective method for doing this is through Search Engine Optimization techniques like content, images, URL structure and link text optimization.

Popularity of Linking Site: When other websites refer back to you, this is an indicator that they find you authoritative and popular – something valuable as it reflects back onto the quality of your site.

Topic relevance: When other websites link to you on topics similar to yours, this can be taken as evidence that you’re authoritative and popular – it should be remembered, however, that these factors alone do not determine your search rankings.

Links from authoritative websites can help increase your PageRank – a key element of Google’s algorithm – as well as increase rankings on other search engines.

Earn links from other websites by writing blog posts, sharing articles on social media, or developing helpful resources on your own website. Although this process can take time and energy, the rewards will far outweigh its costs.

Apart from driving traffic, links can also help build brand recognition. When readers read an article on an unrelated topic before discovering yours, they’re more likely to become customers and support your business.

If you are creating links, make sure that they are high-quality and not suspicious – any lower quality or suspicious links could impact negatively upon the ranking of your website.

Anchor text in links provides both users and search engines with valuable insight into what lies beyond. Relevant, helpful anchor text helps people to better understand what they’re getting themselves into while helping search engines identify pages to rank highly in their results pages.


Time is of the utmost importance in search engines like Google and is the driving force behind website rankings on search results pages (SERPs). Google even offers an SEO department dedicated to helping webmasters get their sites noticed by its gods.

Artificial Intelligence-powered search engine optimization campaigns can significantly boost a business’s rankings on Google and Bing, while increasing traffic to your website and increasing sales – with no technical knowledge necessary! You don’t have to be a computer genius to see results!

As is evident from their success, successful SEO campaigns require a balance between technical, creative and marketing skills to ensure maximum visitors and revenue for any website. Such a combination will undoubtedly bring great returns over time.

One of the crowning achievements of any search engine optimized website is achieving one of the highly coveted top spots on search engine result pages (SERPs). This success can be credited to its company’s cutting-edge ranking algorithms which reward websites that deliver an exceptional user experience while driving high volumes of quality traffic to them.

At the core of it all lies knowledge: knowing the type of website that needs optimizing and which pages pertain specifically to your products or services; also being aware of search engine ranking algorithms so as to make informed decisions on what SEO strategies best suit your requirements.